In a campaign that is as unapologetic as it is empowering, queer brand Nasty Pig is marking its 30th anniversary with “Real Nasty Pigs of New York.” The initiative brings together ten iconic figures from New York’s LGBTQ community, including luminaries like Alan Cumming, Billy Porter, and Susan Morabito. Through stunning imagery captured by art director Sam Waxman, the campaign celebrates sexual positivity and the freedom to embrace one’s identity.
The participating icons span generations and artistic disciplines, sharing their personal journeys and reflections on queer identity. Actor Alan Cumming and performer Billy Porter emphasize how visibility and creativity continue to break barriers. “It’s about celebrating who we are without fear or compromise,” said Cumming. The campaign also features models Yves Mathieu and Rosé, amplifying the voices of queer creatives in the fashion world.
At the heart of the initiative is a message of resilience and pride, highlighting the importance of community and self-expression. By centering these trailblazers, Nasty Pig reminds us of the progress made and the challenges that remain. Campaigns like this reinforce the vital role of representation in breaking down stigma and fostering inclusivity.
Launching on January 14, 2025, the campaign will roll out exclusive content through Nasty Pig’s platforms, blending high fashion with a strong political message. For the LGBTQ community, this serves as both a celebration of identity and a call to embrace individuality boldly.