Google’s latest holiday ad campaign featuring non-binary influencer Cyrus Veyssi has become a lightning rod for controversy, drawing criticism from conservative voices. The ad, promoting Google Shopping, showcases Veyssi effortlessly blending their identity with a festive spirit, advocating for skincare solutions to beat winter dryness.
Draped in feminine attire, Veyssi captivates audiences by celebrating self-care during the holidays. They remark, “Hydrated skin is a gift to everyone, no wrapping needed.” The ad, however, faced sharp backlash online, with critics labeling it “woke” and decrying Google for what they claim is “degeneracy.” Some even invoked calls to boycott the tech giant, accusing it of catering to “out-of-touch” narratives.
Google, however, stood firm in its response. In a statement, the company emphasized the ad’s broader goal of promoting holiday savings through its shopping platform, noting that inclusivity aligns with its core values. Cyrus Veyssi, a prominent LGBTQ+ influencer with a massive following across platforms, has also defended their role, reminding followers that the joy of representation is long overdue in mainstream advertising.
This incident is emblematic of the recurring cultural clash over LGBTQ+ visibility in media. Critics argue that such representation marginalizes other perspectives, while supporters underscore the importance of dismantling harmful stereotypes. For the LGBTQ+ community, seeing someone like Veyssi celebrated in a global campaign signals progress. It is a testament to resilience and a reminder that authenticity deserves a place in every holiday story.