TL;DR
- Kris Jenner is a new digital lucky charm for Chinese youth.
- Young people use her image to boost confidence and manifest success.
- The trend reflects a shift from a ‘lying flat’ mindset to ambition.
- Jenner’s popularity is linked to her business success and hard work.
- Chinese social media users embrace memes for positivity and luck.
In a surprising twist of cultural fusion, Kris Jenner, the matriarch of the Kardashian-Jenner clan, has become a digital good luck charm for young people in China. Yes, you heard that right! While most of us are just trying to keep up with our own lives, Chinese Gen Z is channeling Jenner’s “momager” energy to manifest their dreams in a challenging economy.
Images of the 70-year-old reality TV star have exploded across Chinese social media platforms like Weibo, Xiaohongshu, and Douyin. Youngsters are transforming her into various personas — a CEO in a power suit, a doctor in scrubs, or even a Ph.D. student in a graduation gown. Talk about versatility! These digital renditions are layered with dollar bills and motivational captions like “Let’s manifest” and “Keep rich, stay slay.” Who knew a reality star could inspire such ambition?

Chichi Xu, a university student from Shanghai, shared her thoughts on the trend: “Using her photo as my profile picture gives off this ‘I’m a force to be reckoned with’ vibe.” She uses it to bolster her confidence, especially in front of her research supervisor. “The look in her eyes is sharp — it feels like a powerful woman who’s sizing you up. I want that image to make people take me seriously,” Xu added. And honestly, who wouldn’t want a little of that Jenner magic?
But don’t let the playful memes fool you; the desire for good luck is serious business. With a cutthroat job market and slowing economic growth, young Chinese are looking for any edge they can get. This digital optimism is a stark contrast to the “lying flat” attitude that has taken hold among many, who have opted to do the bare minimum in the face of societal pressures. The Jenner phenomenon represents a glimmer of hope — a belief that luck and opportunity might just be a profile picture away.
George Zhao, a 23-year-old student from Shandong, explained his take on the trend: “For me, manifestation is really about believing in the power of belief itself.” He hopes that channeling Jenner’s vibes will help him ace an environmental science paper. It’s not just about wanting her nine-figure assets; it’s about positive self-guidance.
Interestingly, Jenner, who has never set foot in China, is still a household name, thanks to her family’s entertainment empire. Social media users have affectionately dubbed her the “Empress Dowager,” a nod to a powerful historical figure in China. Marcelo Wang, a Chinese influencer, pointed out that Jenner’s appeal lies in her reputation as one of the hardest-working businesswomen in the U.S., a quality that resonates deeply with the Chinese ethos.
https://www.youtube.com/nbcnews
Even Jenner herself has acknowledged this trend, commenting, “You’re ALL doing amazing, sweetie!!!!” on one of Wang’s Instagram videos. It’s a catchphrase that has taken on a life of its own, much like the memes surrounding her. Clips from “Keeping Up With the Kardashians” and other family shows have further solidified their online presence in China, with Kim Kardashian’s fashion brand Skims gaining traction among Chinese fans.
But let’s not forget, while Jenner may be the new face of luck, she’s part of a long tradition of young Chinese praying for fortune. From using phone cases featuring the god of wealth to visiting temples, the quest for success is deeply rooted in culture. As the Year of the Horse rolls around, some have even decorated their homes with images of Draco Malfoy, because, in Chinese, “Malfoy” sounds like “lucky horse.” Talk about a magical connection!
Danica Lu, a 23-year-old computer science major from Guangzhou, hopes to attract some luck from Jenner as she searches for a job. But she knows that relying solely on luck won’t cut it. “You still have to rely on your own hard work. As we say in Chinese, iron only becomes strong after it’s hammered,” Lu stated. So, while many are changing their profile pictures to Kris Jenner, they also know that hard work is the real key to success.
In the end, whether you’re a fan of reality TV or just looking for a little inspiration, it seems Kris Jenner has become an unlikely beacon of hope for young people in China. Who knew that a little digital charm could spark such ambition and positivity?