In 2024, the drag universe has firmly established itself in the mainstream, with several queens from RuPaul’s Drag Race achieving superstar status on social media. Instagram, in particular, has become a crucial platform for these queens, many of whom have amassed millions of followers, surpassing stars from other reality shows like The Bachelor and Love Island.
Notably, the most-followed queens on Instagram aren’t always the winners of their respective Drag Race seasons. Many have become viral sensations through their charisma, uniqueness, nerve, and talent, regardless of their placement on the show. Here are the top 10 most-followed queens from the Drag Race franchise as of July 1, 2024.
8-10. Bob the Drag Queen, Alaska, and Jinkx Monsoon — 1.8m Followers Each
Bob the Drag Queen, the winner of season 8, has captivated a wide audience through various TV appearances, drag tours, comedy specials, and even a stint on Madonna’s The Celebration Tour. Alaska, the All Stars 2 winner, has built a multimedia empire with podcasts and digital series through Moguls of Media (MOM). Jinkx Monsoon, the first two-time winner in Drag Race history, has continued to shine with roles on Broadway and popular TV series.
7. Alyssa Edwards — 1.9m Followers
Alyssa Edwards, a season 5 standout and All Stars 2 legend, remains one of the most beloved queens with an Instagram following of 1.9 million fans. Her enigmatic charm continues to draw fans from all over the world.
5-6. Violet Chachki and Adore Delano — 2m Followers Each
Season 7 winner Violet Chachki has 2 million followers, admired for her high-fashion aesthetics and performances. Adore Delano, the season 6 runner-up and All Stars 2 contestant, also boasts 2 million followers. Adore has recently come out as a trans woman and continues to inspire with her stunning transformation and engaging presence.
4. Bianca Del Rio — 2.5m Followers
Bianca Del Rio, the season 6 winner, held the top spot for Instagram followers for a long time. With 2.5 million followers, she remains a fan favorite, known for her sharp wit and comedic prowess.
2-3. Plastique Tiara and Katya — 2.7m Followers Each
Plastique Tiara, who placed eighth on season 11 and returned for All Stars 9, has become a social media sensation, particularly on TikTok and Instagram. Katya, known for her humor and relatability, has also amassed 2.7 million followers, maintaining her status as a beloved Drag Race icon.
1. Trixie Mattel — 3.9m Followers
Trixie Mattel, the All Stars 3 winner and successful entrepreneur behind Trixie Cosmetics, reigns supreme with 3.9 million Instagram followers. Her ventures in music, cosmetics, and television have solidified her as the most-followed Drag Race queen on Instagram.
These queens have leveraged their exposure from Drag Race to build impressive careers and substantial followings on Instagram, reflecting the growing influence and acceptance of drag culture in the mainstream.