TL;DR
- Brits order Aperol Spritz at 16°C
- Deliveroo reports 400% increase in orders
- Sunny weather sparks outdoor dining
- Picky bits also popular in warmer temps
- Aperol is the drink of choice for spring
As the sun starts to peek through the clouds and temperatures in the UK flirt with that magical 16°C mark, it seems the Brits have a new seasonal ritual: ordering Aperol Spritz. Yes, you heard it right! New research from Deliveroo has revealed that the moment the mercury rises to a balmy 16 degrees, the nation collectively decides it’s time to pop open the Aperol. Talk about a sunny disposition!
In a country known for its unpredictable weather, where one day you’re basking in the sun and the next you’re dodging raindrops, this new trend is a refreshing twist. Deliveroo’s data shows that orders for the vibrant orange aperitif skyrocketed by nearly 400% as soon as the temperature hit that sweet spot. It’s clear that Brits don’t wait for an official heatwave to indulge in their favorite summer drink; a mere glimpse of sunshine is all it takes!
Suzy McClintock, VP of Consumer and New Verticals at Deliveroo, shared her thoughts on this delightful phenomenon: “The moment the thermometer hits 16°C, it’s like a silent signal goes off across the nation. We’ve found that Brits don’t need a heatwave to catch those summer feelings; just a glimpse of sunshine is enough to send Aperol orders through the roof.” Sounds about right, doesn’t it?
But it’s not just the Aperol Spritz that’s getting the love. Deliveroo also noticed a surge in orders for those delightful “picky bits” – think dips, olives, and sausage rolls – when the temperature rises to 18°C. It’s like the British public has a built-in radar for outdoor dining and socializing as soon as the weather warms up!
So, what are the hotspots for Aperol lovers? It turns out that some areas of the UK are quicker to embrace the Aperol lifestyle than others. Those so-called ‘sunshine capitals’ are leading the charge, proving that when the sun shines, the Aperol flows. Who knew that a little sunshine could spark such joy and community spirit?
As the days get longer and warmer, it’s the perfect time for spontaneous park picnics and garden gatherings. With grocery partners like Sainsbury’s and Waitrose ready to deliver summer essentials in as little as 20 minutes, you won’t want to miss out on the fun. So, grab your friends, raise a glass of Aperol Spritz, and toast to the arrival of spring – the season of sunshine, socializing, and all things fabulous!
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