TL;DR
- Crumbl Cookies co-founder Sawyer Hemsley came out as gay in August.
- He just went Instagram official with his new boyfriend, Antoni Bruno.
- Bruno is a luxury LA real estate agent with a flashy Insta feed.
- TikTok star Grant Gibbs apologized for prematurely outing Hemsley.
- Crumbl Cookies has exploded across the US with celeb collabs.
Cookie King Finds Love Fast
Sawyer Hemsley, the 33-year-old co-founder of Crumbl Cookies, has wasted no time stepping into his authentic life. Just a month after publicly coming out as gay, the dessert mogul went Instagram-official with his new boyfriend, luxury LA real estate agent Antoni Bruno. And yes, the internet is eating it up like a warm chocolate chip.
Hemsley dropped the news in style on September 25, sharing a sun-soaked video of Bruno with a caption that read like a Hallmark card dipped in cookie dough: “The best part of my summer. These past few months have been some of the happiest of my life. This season has been one I’ll never forget, full of memories, laughter, and a camera roll that tells the story better than I could.” Bruno quickly slid into the comments with, “he’s a lucky guy.” Translation: relationship goals.
Out and proud, with sprinkles
The couple’s debut comes hot on the heels of Hemsley’s August announcement, when he finally put the rumors to rest. “People tried to define me,” he told his followers. “The truth is, over the past few years, I’ve come to understand and accept that I’m gay.” It was a bold move for the co-founder of a billion-dollar cookie empire that’s built partnerships with everyone from Olivia Rodrigo to the Kardashian-Jenner clan.
But, of course, drama followed. TikTok personality Grant Gibbs issued a mea culpa for “outing” Hemsley ahead of schedule, telling fans he was proud of the entrepreneur but “so sorry” for how it all went down. Gibbs added in true queer big-sister fashion: “You are hot and you’re going to live your best out gay open life, mama.”
A sweet lesson for the queer community
For LGBTQ folks, Hemsley’s rapid-fire timeline—coming out in August, going public with a boyfriend in September—hits different. It’s proof that visibility and joy don’t need to be delayed, even when you’re in the spotlight. Queer love stories are too often about struggle, secrecy, or scandal. Here, the narrative is indulgently sweet: a man builds a cookie empire, finds the courage to own his truth, and doesn’t waste a second showing the world the man he loves.
For a generation of young queer people watching, it’s a reminder that happiness can come quickly, and publicly, without shame. Hemsley and Bruno’s picture-perfect debut says loud and clear: love, like cookies, is best when shared.
And let’s be real—if Crumbl launches a “Boyfriend Batch” limited-edition cookie, we’ll all be lining up.