TL;DR
- The Creators season two showcases unique artists.
- Emma Goring explores glass art and originality.
- Annabel MacIver reframes Greek mythology.
- Axel Goulée discusses polarizing design.
- All films available on Attitude’s YouTube channel.
In a world where creativity often feels recycled, The Creators season two bursts onto the scene like a rainbow in a gray sky. This film series, a fabulous collaboration between Attitude and Jaguar, is all about celebrating originality and the fierce spirits behind it. Inspired by the legendary words of Jaguar founder Sir William Lyons, who insisted that “A Jaguar should be a copy of nothing,” this season showcases three incredible makers who are anything but ordinary.
First up, we have the mesmerizing Emma Goring, a glass artist who takes the ancient craft of glassblowing and transforms it into something fresh and vibrant. Drawing inspiration from the intricate beauty of coral reefs and the microscopic wonders of nature, Goring’s work is a testament to how art can be both personal and universal. “The way to stand out is to have something that’s very truthful and honest and original,” she declares, proving that authenticity is the ultimate art form.
Next, we meet the multi-talented Annabel MacIver, whose artistic journey shifts seamlessly between printmaking, sculpture, painting, and poetry. This queen of creativity is on a mission to reclaim narratives traditionally dominated by men, particularly in Greek mythology. “Most religious texts, myths – they’re recorded throughout the world and are used for the basis of all our societies – have been written from a male point of view,” she explains. MacIver’s work is not just art; it’s a bold act of activism, inviting us to rethink the stories we’ve been told.
Last but certainly not least, we have Axel Goulée, the lead materiality designer at Jaguar and the visionary behind the stunning Type 00 concept car. With a design philosophy that thrives on being polarizing, Goulée believes that true success in design comes from evoking debate and conversation. “If it’s comfortable, it doesn’t work for me,” he states, reminding us that art and design should challenge the status quo.
https://www.youtube.com/channel/UC7HfX5mUce4gM06_9rT03iQ
Throughout the series, these three creators delve into the influences that shape their work, the instincts they trust, and the sheer audacity it takes to produce something that is unmistakably their own. Each film offers a glimpse into their creative processes and the unique perspectives they bring to the table.
Mark your calendars, because all three films will drop on Attitude’s YouTube channel this month, starting with Goulée’s feature on June 5. So, grab your popcorn and get ready to be inspired by the stories of these remarkable artists who are not just creating art but are also reshaping the very fabric of creativity itself.