In a bizarre and far-fetched claim, a staff writer for Charisma News, a Florida-based far-right anti-LGBTQ+ blog associated with Charisma Media, has alleged that Satan is behind Minneapolis-based Target Corporation’s Christmas offerings. James Lasher’s conspiracy theory suggests that Satan and Target have joined forces to introduce LGBTQ+ themed Christmas decorations, with a particular focus on an LGBTQ+ affirming nutcracker.
Lasher’s article attempts to ignite controversy by describing the nutcracker and other decorations as promoting LGBTQ+ pride. He writes, “The retail giant thought it would be a good idea to ring in the Christmas season with another ‘Pride’ campaign where they deck the halls in transgender flag colors.” He specifically points out nutcrackers with pride flags and a higher-priced model that includes a staff with a heart symbol and the words “Love is Love.”
Lasher goes on to claim that Satan’s goal is to erase references to Jesus Christ from society, using LGBTQ+ pride as a cover. He accuses the Christian church of apostasy, alleging that some congregations have replaced crosses with pride flags and shifted their focus away from Jesus.
In response to the controversy over LGBTQ+ Pride merchandise earlier this year, Target confirmed that it had relocated some Pride items in certain stores due to confrontations and backlash from shoppers, particularly in semi-rural areas. The company’s Pride Collection, which includes clothing, books, music, and home furnishings, has been available for over a decade. However, this year, increased opposition led Target to make adjustments and remove some items from the shelves.
Target’s spokesperson, Kayla Castaneda, explained that the company remains committed to supporting the LGBTQIA community and celebrating Pride month, despite the challenges and hostility it has faced. Castaneda emphasized that Target has been actively involved in LGBTQ+ Pride celebrations for more than ten years.
While Lasher’s conspiracy theory may attract attention from far-right circles, it lacks credibility and is widely seen as an unfounded attempt to stir controversy around LGBTQ+ inclusivity during the holiday season.