TL;DR
- Ferrari unveils its first electric car, the Luce.
- Designed by Sir Jony Ive, it’s a stunning super-saloon.
- Features 1050 horsepower and 0-60 in under 2.5 seconds.
- The design is a radical departure from traditional Ferraris.
- Priced at over £438k, it’s aimed at a new audience.
So, Jaguar, think you have the controversial EV market nailed? Ferrari says hold my Moretti… Look what just landed: the all-new, all-electric, four-door, five-seat Ferrari Luce (loo-chay, Italian for light). You aren’t ready. Maybe nobody is. It’s a wild super-saloon, touched by genius and madness – tech bros form a queue, aesthetes look away now. There’s a lot both to look at and take in here, as there are a wealth of firsts and stories inside the stories.
Ferrari’s first electric car, first four-door saloon, and the first project to be briefed out to the industrial design team at Love From, home of Sir Jony Ive, previously the Apple creative tour de force responsible for the look and feel of pretty well everything. Why Lady Gaga’s Born This Way feels more important than ever, 15 years on The Pussycat Dolls on new music, queer fans and why their comeback tour will be a ‘much different experience’ (EXCLUSIVE)
While it’s not unusual for Ferrari to outsource design – decades of heritage with Pininfarina, Bertone and Scaglietti point to that – Ive’s colleague Marc Newson’s insistence that Love From “have to be able to touch everything” has led to an extraordinary reinvention of convention inside and outside the Luce, especially around the human/vehicle interface. The results are jaw-dropping.
Just look at it, for a start. The Luce is less Jaguar Type 00 slab and more Blade Runner: aero-formed, cab-forward, future-forward 21st Century hyper-transport. Like no other Ferrari, and few other cars, echoes of Newson’s own Ford 021C concept of 1999 aside, perhaps. It’s dramatic, very different and thereby likely polarising. Coventry can send any leftover tin helmets to Maranello by return.
Though if you are going to drop north of £438k (yes, you read that right) on an electric car then go big or go home. And quickly. The term super-saloon is not an affection: 1050 horsepower, 0-60mph in less than 2.5 seconds and on to 192mph and beyond. Not quite infinity, but you can see it from there.
That claim to design “coherence” is no mere bluster either. The ‘what I thought a car of the future would look like when I was a kid’ silhouette extends inward from outward, to an interior that has been scrutinised, component by component. A stand alone central screen, with deliciously tactile toggle switches and buttons claiming back analogue territory from infernal touchscreens (amen to that), a similarly independent instrument binnacle with video game undertones but absolute clarity and a thinner than you might expect steering wheel with snickerty-snick flappy paddles. Haptic joy is an Ive trademark, it’s here in spades.
“We do love a wow factor” The question, though, is if the Playstation Generation, the Gran Turismo go-tos or the Apple disciples – or enough of them – will have the cool half-million necessary to download this newest Ferrari? The maker itself acknowledges this is a whole new product that will bring in a whole new audience who’d not previously have signed up for the works of the definitive supercar and hypercar portfolio. And it will have to – this is chalk presented by makers of exemplary cheese.
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