TL;DR
- Scott-Vincent Borba left e.l.f. Beauty to become a priest.
- He felt his ‘soul was in hell’ before his transformation.
- Borba had a life of luxury but felt void of happiness.
- He claims God called him to help others.
- Borba’s brand previously supported Pride Month.
In a jaw-dropping twist that could only be scripted for Hollywood, Scott-Vincent Borba, the co-founder of the iconic e.l.f. Beauty brand, has traded his glamorous life for the cloth, becoming a Catholic priest. Yes, you heard that right! This beauty mogul, known for his budget-friendly cosmetics and extravagant lifestyle, has revealed that his “soul was in hell” before he made this radical change.
At 52, Borba has lived the high life, co-founding e.l.f. in 2004, a brand that has become a staple in the beauty industry, raking in over a billion dollars annually. But despite the glitz and glam of Hollywood—where he rubbed elbows with A-listers like Demi Moore—Borba felt an emptiness that no amount of luxury could fill. “I was vapid. I had a perverse life,” he confessed. It turns out, the Hollywood lifestyle was more of a curse than a blessing, leading him to a moment of enlightenment that would change everything.

While hosting a lavish party at his Hollywood Hills mansion, Borba felt a divine calling. “Help me to be the man you created me to be,” he recalls asking God. This moment of clarity flooded him with love and mercy, prompting him to ditch the superficiality of his previous life. “Even though I thought I was a good person, that wasn’t enough. God showed me his love and mercy is bigger than your past,” he said, emphasizing that even a broken person can be transformed.
But let’s not forget the impressive legacy Borba leaves behind. His brand has not only thrived financially but has also been a vocal supporter of LGBTQ+ rights, especially during Pride Month. With a net worth that once soared to $3 billion, Borba’s decision to give it all up to serve as a priest is nothing short of astonishing. He even sold his luxury car and donated the proceeds!

As Borba embarks on this new chapter, he reflects on his past with a mix of regret and gratitude. He acknowledges that while he was living for himself, he was also missing out on a deeper connection with others and with God. “I was a poster boy for luxury,” he admitted, but now he’s on a mission to help others find their way, proving that it’s never too late to change course.
So, what can we learn from Scott-Vincent Borba’s story? It’s a powerful reminder that life is about more than just wealth and fame. Sometimes, the most fulfilling journey is the one that leads us back to our true selves, and for Borba, that path now leads to the altar. Let’s raise a glass—or perhaps a holy water font—to his new beginning!
