Nestled in the heart of England, Northamptonshire, once a quiet county, has recently witnessed a surge in tourism, thanks to its starring role in the queer-themed movie, Saltburn. The film, known for its captivating storyline and memorable scenes, has placed this picturesque location on the global tourism map.
A Mansion of Dreams and Drama
At the center of this newfound attention is Drayton House, a majestic estate near Lowick Village. This private residence, belonging to the Sackville family, served as the primary filming location for Saltburn. The film’s plot revolves around the intriguing life of Felix Catton, a character whose family estate becomes a hotspot for elaborate parties and clandestine affairs. While the house remains closed to the public, its on-screen portrayal has sparked a wave of interest, with fans eager to glimpse the setting of their favorite scenes.
The Impact of Film on Tourism
The phenomenon of film-induced tourism is not new, with movies often breathing new life into their filming locations. Samuel Jeffries from Bókun, a booking software company, notes the significant rise in Google searches for holidays in Northamptonshire, indicating an 11,000% increase. This trend mirrors past instances where popular culture has dramatically altered the tourism landscape, as seen with franchises like Harry Potter and Downton Abbey.
The film’s impact extends beyond mere sightseeing. Local social media influencers, like Rhian Williams, have capitalized on this trend, offering tips and insights on visiting the area. Her TikTok videos, detailing how to access Drayton House and other filming locations, have garnered significant engagement and played a pivotal role in guiding tourists.
A Cultural and Economic Boon
The influx of visitors to Northamptonshire is not just a testament to the movie’s appeal but also highlights the broader influence of queer cinema in shaping cultural and economic landscapes. As the interest in Saltburn continues to grow, so does the county’s potential to evolve as a premier destination for film enthusiasts and LGBTQ+ tourists. This shift is a reminder of the powerful role media plays in transforming perceptions and experiences of places, turning once-overlooked spots into bucket-list destinations.
