TL;DR
- PEUGEOT and Attitude to march at Pride in London.
- Celebrating 10 years of the PRIDE Awards.
- Special edition of Attitude magazine to honor winners.
- PEUGEOT showcases rainbow-liveried electric vehicles.
- Darren Styles emphasizes the importance of allyship.
Hold onto your rainbow flags, London! This July, the streets of the capital are going to be bursting with color as PEUGEOT and Attitude team up to lead a fabulous march at Pride in London 2026. Mark your calendars for July 4, because this isn’t just any parade—it’s a celebration of unity, diversity, and fierce allyship!
The festivities kick off the day before, on July 3, at the PEUGEOT Attitude PRIDE Awards Europe ceremony. This year marks a significant milestone—10 glorious years of honoring those who’ve made a difference in the LGBTQ+ community. With past winners and this year’s honorees strutting their stuff alongside PEUGEOT’s stunning electric vehicles, it’s a sight you won’t want to miss.
In a dazzling display of support, PEUGEOT will roll out its rainbow-liveried E-5008 and New PEUGEOT 408 models, showcasing their commitment to the LGBTQ+ community. Last year, they made waves at Birmingham Pride, and now they’re taking that energy to the heart of London. Talk about a glow-up!
“At a time when allyship needs to be visible and loud, PEUGEOT’s commitment means everything,” said Darren Styles, publisher of Attitude. This is the first time in the magazine’s 30-year history that it will participate in Pride in London, a move made possible by the generous support of PEUGEOT. Styles added, “There’s nowhere I’d rather be on 4 July.”
The PRIDE Awards ceremony is not just about glitz and glam; it’s also a charity event, with all funds raised going to the Attitude Magazine Foundation for LGBTQ+ causes. So, while you’re celebrating, you’re also giving back to the community. It’s a win-win!
And if you’re wondering what to expect at the parade, get ready for a star-studded lineup! This year’s PRIDE Awards winners will be joined by some familiar faces from the Attitude family, all representing the vibrant spirit of Pride. With a history of championing LGBTQ+ stories, Attitude is ready to take its message to the streets.
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So, whether you’re a die-hard Pride fan or just looking for a reason to celebrate, join PEUGEOT and Attitude in making this Pride in London unforgettable. Let’s show the world that love is love, and allyship is here to stay!