Model Matthew Cancel is turning heads as the dazzling star of the Dominic Albano Collection, an avant-garde, queer-owned underwear brand spearheaded by former model and current designer, photographer, and creative director Dominic Albano. The brand is dedicated to revolutionizing men’s underwear with designs that marry comfort, style, and individuality.
This marks a groundbreaking moment for the brand, as it’s the first time they’ve featured a campaign “face” other than Dominic himself. It’s also a bold departure from their initial digital-centric aesthetic.
Stunning Imagery of the New Collection
“This partnership is particularly significant as it marks my first official ‘brand campaign’ after a year of exclusively doing editorials and covers in prestigious magazines such as So.Gay, Numero Netherlands, Folie, 1883 Magazine, and Fault Magazine,” Cancel shared in a statement. “My modeling career began last year to highlight the lack of diversity within male modeling. I’m only 5’7″ and the first short male model to work in a fashion editorial capacity.”
Engaging Photos from the Campaign
Cancel continued, “Dominic and I’s initial collaboration began with a self-shot social media post that garnered significant attention. My selfie modeling post for the brand ended up on Instagram’s explore page, gained me 1,000 new followers, received 1,200 likes on my Instagram page, 3,100 likes on ItBoyNYC, and an impressive 9,600 likes on ItBoyTrends.”
“The post resulted in nearly 15,000 likes across all pages and over 40,000 impressions, showcasing substantial engagement and consumer interest in an official campaign,” he elaborated. “This campaign is a testament to the evolving landscapes of fashion, branding, and social media, where the roles of publicist and model intersect, creating new and innovative narratives.”
Prepare to be mesmerized by Matthew Cancel and the sexy new Dominic Albano Collection, setting new standards and sparking conversations in the world of fashion.
