TL;DR
- Acre & Row simplifies custom tailoring for men.
- Founder Dav Sehra emphasizes comfort and versatility.
- The process includes personalized consultations and fittings.
- Clients can create a timeless wardrobe with tailored pieces.
- Repeat clients can refine their fit for future garments.
In the world of menswear, the term “tailoring” often conjures images of stiff suits and stuffy fittings, but Acre & Row is here to shake things up. Founded by the visionary Dav Sehra, this brand is redefining what it means to wear a suit. No more intimidating experiences or confusing jargon; it’s all about comfort, style, and a dash of sass.
“I think a lot of guys struggle with jumping from ready-to-wear into any sort of custom clothing because it can seem quite intimidating,” Sehra explains. With Acre & Row, he’s on a mission to make the process not only accessible but downright enjoyable. The brand, which launched in 2020, is rooted in a passion for menswear that began with Sehra’s night-school studies in pattern cutting. His journey took him from streetwear to the refined world of Savile Row, where he learned the art of tailoring from the ground up.
Located in Bedford and Mayfair, Acre & Row offers a made-to-measure service that’s all about collaboration. The initial consultation is framed as a dialogue between the client and the tailoring experts, allowing for a personalized experience that cuts through the noise of fleeting trends. Sehra believes that understanding how a garment functions within a wardrobe is essential. “The more you talk to informed people, the more you understand clothing,” he says, and he’s absolutely right.
Once measurements are taken, the fun really begins: choosing the right colors. Clients can browse swatches from top-notch cloth mills like Loro Piana and Harrisons, ensuring that quality is front and center. Sehra advises, “Always pick a color that already exists in your wardrobe.” This sage advice helps clients avoid the pitfalls of going too bold on their first custom piece. Think classic navy, earthy browns, and versatile blacks that can easily mix and match with lighter shades.
What sets Acre & Row apart is its relaxed yet detail-oriented approach. While every suit is tailored to the client’s preferences, the process remains approachable. Clients can try on existing garments as a starting point, making it easier to find the perfect fit. Over four to six weeks, the initial measurements evolve into a finished garment, with a fitting appointment scheduled to ensure everything is just right.
But it doesn’t stop there. Sehra envisions made-to-measure as an evolving system, not just a one-off purchase. Each client’s pattern is kept on file, making future orders a breeze. “Once you get the fit right, without compromising on certain aspects, that’s where the capsule wardrobe really starts to make sense,” he explains. And who doesn’t want a wardrobe that works for them?
So, if you’re ready to elevate your style game and embrace the world of custom tailoring, look no further than Acre & Row. With a focus on comfort, versatility, and timeless style, they’re making tailored clothing accessible for everyone. Ready to strut your stuff in a suit that fits like a dream? Book your consultation today and let the magic happen!