Endigo, a Swedish drag queen, musician, and YouTuber based in Tokyo, recently joined the cast of “Drag Race Sverige,” a Swedish offshoot of the award-winning reality TV show “RuPaul’s Drag Race.” Endigo is one of nine queens competing for a cash prize and crown, and their appearance on the show is significant because it represents Tokyo’s queer scene in the world of drag.
Endigo’s journey to the drag world began with their successful YouTube channel, which specializes in “meme music” and absurd humor. They also explore their love for Japanese pop culture in the form of music, games, cartoons, and Harajuku fashion. In 2019, Endigo moved to Tokyo and fell in love with the city’s safe and socially progressive scene.
Endigo’s entry into drag was a natural progression of their androgynous fashion and gender-bending on their YouTube channel. When “Drag Race Sverige” was announced, Endigo knew they could have a lot of fun on the show. They spent months preparing for filming, commissioning local drag queens and costume designers for their wigs and outfits.
Endigo’s appearance on “Drag Race Sverige” is not only a personal accomplishment but also a representation of the Tokyo drag scene on an international stage. During a viewing party in Tokyo’s LGBTQ-friendly neighborhood of Ni-chome, Endigo and fellow Swedish drag queen Nattmara co-hosted a screening of the show, in collaboration with the production company in charge of the “Drag Race” franchise, World of Wonder.
Endigo’s performance on the show has already garnered attention and support from the LGBTQ+ community in Tokyo. They believe that Tokyo and the Ni-chome queens have the potential to be a global force for creativity and the avant-garde. Overall, Endigo’s appearance on “Drag Race Sverige” represents the growing representation and visibility of the LGBTQ+ community in the world of drag and entertainment.