Amidst a wave of transphobic backlash surrounding its collaboration with transgender influencer Dylan Mulvaney, Anheuser-Busch, the nation’s largest LGBTQ+ rights advocacy group, has suspended the beer giant’s coveted 2022 Corporate Equality Index (CEI) score. The CEI is a respected benchmark that assesses corporate policies and practices related to the well-being of lesbian, gay, bisexual, transgender, and queer employees.
In a letter shared with The Associated Press on Friday, the Human Rights Campaign (HRC) conveyed its decision to suspend Anheuser-Busch’s CEI score, effectively stripping the company of the esteemed “Best Places to Work” distinction. Prior to the suspension, Anheuser-Busch proudly held a perfect CEI score of 100, the highest attainable rating bestowed by HRC.
Eric Bloem, HRC’s senior director of programs and corporate advocacy, emphasized the significance of companies standing by their inclusive marketing decisions, stating, “The Anheuser-Busch (case) is a textbook example of what not to do.” Bloem’s remark underlines the importance of authentic support as the LGBTQ+ community faces an onslaught of discriminatory legislation across the country.
The controversy erupted after Mulvaney posted an Instagram video on April 1, showcasing herself opening a Bud Light as part of a promotional contest for the brand. Conservative figures quickly seized the opportunity to unleash a torrent of criticism and hate, with Kid Rock even sharing a video of himself shooting cases of Bud Light, while others called for a boycott. Amidst the backlash, Anheuser-Busch experienced a slight decline in sales, and two marketing executives took a leave of absence.
Anheuser-Busch CEO Brendan Whitworth, in an April 14 statement, emphasized the company’s intention to bring people together over a beer and not be a part of divisive discussions. However, critics noted the absence of a clear show of support for Mulvaney or a direct addressing of the transphobic rhetoric perpetuated during the backlash. These concerns intensified given the alarming number of anti-LGBTQ+ bills being signed into law nationwide.
HRC, in an April 26 letter, called on Anheuser-Busch to issue a public statement expressing support for Mulvaney, transgender customers, shareholders, and employees. They further requested the company to engage in a meaningful conversation with LGBTQ+ employees to address concerns and recommended comprehensive transgender inclusion training for executives.
Despite HRC’s efforts, Anheuser-Busch has not responded to date, leading to the organization’s decision to suspend the company’s CEI score on May 9. While awaiting a response from Anheuser-Busch, HRC remains committed to collaborating with the company and devising strategies to reaffirm support for the LGBTQ+ community.
In response to inquiries, Anheuser-Busch expressed its ongoing commitment to programs and partnerships fostering economic prosperity, including initiatives within the LGBTQ+ community. However, the company did not directly address HRC’s letters, leaving questions about its stance on the matter unanswered.
The recent suspension of Anheuser-Busch’s CEI score sheds light on the challenges corporations face in navigating inclusive marketing while ensuring alignment with their actions and statements. It serves as a reminder of the importance of genuine support and solidarity for the LGBTQ+ community in the face of adversity.
