In response to recent backlash and the removal of Pride merchandise from Target stores in some southern states, LGBTQ+ advocacy groups, including the Human Rights Campaign (HRC), GLAAD, and GLSEN, are urgently calling on Target and other businesses to reject anti-LGBTQ+ extremism. The move comes just as Pride month approaches and aims to ensure that companies prioritize inclusivity and speak out against discriminatory actions.
The controversy arose when right-wing activists and shoppers expressed their opposition to the presence of Pride merchandise in Target stores. In solidarity with the LGBTQ+ community, advocacy groups have demanded three key actions from Target. First, they call for a public statement from the company reaffirming its commitment to the LGBTQ+ community. Additionally, they urge Target to restore Pride merchandise both in stores and online, and to ensure the safety of their staff, who have faced harassment from customers.
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A joint statement issued by the coalition of LGBTQ+ organizations highlights the organized efforts of “extremist groups” to impede LGBTQ+ inclusion and representation while silencing allies and rendering the community invisible. The statement emphasizes that businesses must unwaveringly defend their values of diversity, equity, and inclusion, as doing so not only aligns with the right thing to do but is also beneficial for their bottom line. It underscores the critical role Target plays in championing equity and inclusion, which the company has upheld for over a decade.
The controversy surrounding Pride merchandise removal coincides with right-wing commentators openly admitting that their calls for boycotts are intended to tarnish Pride collaborations, thereby pressuring brands to withdraw support for LGBTQ+ individuals. Amidst this climate, queer artist Erik C, a contributor to Target’s Pride collection, expressed his disappointment at the removal and relocation of his creations. He urged those criticizing Target to support LGBTQ+ community-driven designers and ensure the safety of queer individuals.
Target has responded to the controversy by attributing the removal of Pride merchandise to threats against staff safety. The company released a statement reaffirming its commitment to the LGBTQIA+ community and expressing dedication to celebrating Pride month and standing with the community throughout the year. Brian Cornell, Target’s chief executive, defended the retailer’s commitment to inclusion and LGBTQ+ representation, emphasizing how such values contribute to the brand’s success.
The urgent calls for brands to stand behind the queer community come as the Human Rights Campaign issues its first-ever “state of emergency” for LGBTQ+ people in the United States. With a record-breaking number of over 76 anti-LGBTQ+ bills signed into law this year alone, the need for support and solidarity has become increasingly critical.
