A recent meme has taken the internet by storm, becoming a symbol of solidarity and artistic reclamation for the LGBTQ+ community during Pride Month. The image, known as the “Pride Demon” meme, features the words “Pride Month” written multiple times, with the letters fading to reveal the word “demon” in rainbow colors. This meme went viral after being posted on Twitter by Lauren Witzke, an anti-LGBTQ+ activist, QAnon conspiracy theorist, and failed Republican Senate candidate.
While Witzke likely intended to mock Pride Month, her post had an unintended consequence. LGBTQ+ individuals and allies quickly embraced the meme, using it to ridicule Witzke and draw attention to the talented queer and trans artist behind the rainbow version of the meme. The original creator, known as Veya, took an anti-LGBTQ+ meme from 2021 and repurposed it with a rainbow twist. This version resonated deeply with the community, symbolizing their ability to reclaim derogatory labels and celebrate their identities.
Veya, who uses fae/they pronouns, expressed their intent behind the creation of the meme as a form of reclamation. By transforming a derogatory symbol into a source of pride, the LGBTQ+ community united and embraced their new identities. Veya even expanded the meme by creating versions featuring the colors of various Pride flags, including those representing bisexual, transgender, and lesbian identities. These designs are now available for purchase on their Redbubble shop, further amplifying the message of empowerment and inclusivity.
It is worth noting that the version of the meme shared by Witzke did not credit Veya as the artist. However, after the post gained traction, Veya claimed credit for the creation on social media. This incident sheds light on the power of artistic expression in fostering unity and pushing back against bigotry.
Despite Witzke’s attempt to dismiss the impact of the meme and its message, the response from the LGBTQ+ community speaks volumes. Countless parodies and riffs on her post have circulated online, accompanied by numerous posts documenting purchases of Veya’s t-shirts. This widespread embrace of the meme demonstrates the resilience, creativity, and unwavering support within the LGBTQ+ community.
In a world where marginalized communities often face discrimination, the “Pride Demon” meme stands as a testament to the strength and pride of the LGBTQ+ community. It is a reminder that art can be a powerful tool for reclaiming narratives, challenging stereotypes, and fostering unity.