Mattel’s iconic Barbie doll, once a symbol of harmful stereotypes and unrealistic beauty standards, is now a thriving and inclusive range with over 170 dolls, various body types, and diverse skin tones. Its latest live-action blockbuster, directed by the renowned Oscar-nominated Greta Gerwig, has become a sensation at the box office, drawing attention to its genius LGBTQ+ references and queer undertones.
Embracing Queer Legacy: Barbie’s journey in the film leads her to out gay comedian Kate McKinnon’s character, the “weird” Barbie. Complete with a marker-covered face and legs stuck in a permanent split, McKinnon’s portrayal offers sage advice to Margot Robbie’s “stereotypical” Barbie. The choice between a rhinestone-clad, high-heeled existence or embracing the “truth about the universe” with a pair of Birkenstocks – a symbol with a long-standing association with lesbianism – adds a clever sapphic touch to the narrative.
Sapphic Moments and Self-Discovery: The film further explores sapphic moments, like the undeniable chemistry between “stereotypical” Barbie and Gloria, the human who owns her doll equivalent. Notably, Barbie’s lack of interest in pursuing a relationship with Ken resonates with its LGBTQ+ audience, as she chooses to wear Birkenstocks at the film’s conclusion.
Wizard of Oz: A Key Inspiration: Gerwig drew inspiration from the timeless LGBTQ+ classic, “The Wizard of Oz,” with its themes of self-acceptance, chosen family, and finding a place to belong. The film’s pink-bricked road, reminiscent of the iconic yellow brick road, adds a queer twist to Barbie’s journey.
Gay-Coded Ken and Allan’s Queer Legacy: Ryan Gosling’s Ken exhibits inherently fruity traits, and humorous interactions between Ken and Simu Liu’s character hint at queer vibes. The inclusion of “Earring Magic” Ken, affectionately known as “cock ring Ken” or “gay Ken,” pays homage to the doll’s historical queer association. Michael Cera’s Allan, a shy and multi-colored doll, embodies the queer storyline, empowering the narrative against toxic masculinity.
Trans Representation: Hari Nef’s portrayal of Doctor Barbie introduces trans representation, offering empowerment to trans girls worldwide. Nef weaves queerness into the character’s backstory, with vibrant costuming reminiscent of a Drag Race runway.
With its campy queer vibes, empowering LGBTQ+ references, and nods to iconic LGBTQ+ cultural touchstones, Gerwig’s Barbie emerges as a triumphant celebration of inclusivity and self-discovery. The film not only honors its legacy but also embraces the diversity and authenticity that resonates with LGBTQ+ communities worldwide.
Barbie is now enchanting audiences in cinemas, offering a kaleidoscopic journey of self-discovery and acceptance for all.