Colton Underwood, the trailblazing figure known for his dynamic journey from a celebrated athlete to a heartthrob on “The Bachelor,” and later coming out in his Netflix series “Coming Out Colton,” is now embarking on a new venture that merges style with sustainability. His latest project, a captivating underwear ad campaign for the eco-conscious brand Subset, marks not just a career pivot but also a significant step in LGBTQ+ representation in fashion.
Subset, celebrated for its commitment to sustainable practices, has found a formidable advocate in Underwood. The brand’s ethos, centered around organic cotton and non-toxic materials, aligns seamlessly with Underwood’s vision of a greener, more ethical fashion industry. In his own words shared via social media, Underwood expressed his journey from being indifferent to innerwear to becoming a connoisseur, underscoring the importance of comfort, quality, and eco-friendliness in fashion choices.
Beyond the camera, Underwood’s role in directing the video ad serves as a testament to his multifaceted talents and a deeper investment in the creative process. Featuring Underwood in the brand’s signature organic cotton pieces, the ad is more than just a visual feast; it’s a narrative of transformation and authenticity, echoing his own life’s trajectory. The choice of colors, meridian and garnet, not only enhances the aesthetic appeal but also signifies the vibrant and earthy essence of the brand.
This move into fashion and sustainability is not merely a professional pivot but a personal manifesto. Underwood’s attendance at the Human Rights Campaign’s 2024 Los Angeles Dinner and his candid reflections on the complexities of coming out highlight a man who is not only reshaping his public persona but also leveraging his platform for greater LGBTQ+ visibility and advocacy.
Colton Underwood’s venture into the fashion industry with Subset is more than a career shift; it’s a bold statement on the intersections of identity, sustainability, and style. It represents a new era for Underwood, one where he stands at the confluence of public life and private authenticity, embracing a holistic vision for the future of fashion.