Lyft has recently broadened the scope of its innovative safety feature, Women+ Connect, which aims to pair women and non-binary riders with drivers who identify similarly. This initiative, originally piloted in several major cities across the United States, now extends its reach to include New York City, Los Angeles, Washington D.C., Miami, Las Vegas, and Dallas. The feature underscores Lyft’s commitment to fostering a safer and more comfortable environment for all its users.
A Milestone in Rideshare Safety
Since its initial rollout, Women+ Connect has seen substantial engagement, with over 7 million riders opting in. The feature, which allows riders to match with women and non-binary drivers, was developed in collaboration with advocacy groups like It’s On Us, NAWLEE, and the National Sheriff’s Association Traffic Safety Committee. This expansion comes as a response to a disturbing trend of discrimination and safety concerns among LGBTQ+ individuals using rideshare services.
Forward-Looking Collaboration
Lyft’s partnership with leading organizations and the feedback from the community have been pivotal in shaping Women+ Connect. Jay Brown of the Human Rights Campaign praised Lyft for its forward-thinking approach, emphasizing the importance of such inclusive products in today’s society. The feature not only aims to enhance the experience for women and non-binary riders but also seeks to set a new standard for safety and inclusivity in the tech industry.