In the digital age of swipes and algorithms, Catherine Hebblewhite has embarked on a mission to bring back the timeless art of matchmaking. From her modest wooden desk, Hebblewhite plays cupid for a growing number of single clients seeking more than fleeting connections. This revival of matchmaking, she notes, is particularly resonating with those aged 40 and above who view dating apps as platforms for casual encounters.
Hebblewhite, a former counselor, transitioned into matchmaking about a year ago, driven by the increasing demand for relationship guidance. She now represents over 800 singles, catering to diverse regions across Australia, from Ballarat to Canberra, while operating from her home base in Jindera, regional New South Wales.
Matchmaking, an age-old practice with historical roots dating back to biblical times and even Disney’s Mulan, is a thriving global industry. Reports suggest its international market value ranges from $2.35 billion to $6 billion, with a substantial portion based in the United States. Hebblewhite is a member of the Matchmakers Alliance, an international non-profit dedicated to advancing the profession and ensuring the best service for clients.
Her meticulous process involves interviewing and conducting background checks on potential suitors before adding them to her digital Rolodex. Hebblewhite’s memberships can cost up to $8,000 per year, a premium compared to the free sign-ups of dating apps. Her clients, she insists, prefer the personalized touch and are willing to invest in expertise to avoid scams and unreliable dates.
For LGBTQ individuals, traditional matchmaking remains a rarity. Vinko Anthony’s Beau Brummell, an “old-fashioned” matchmaking service for gay men, fills this niche in the global scene. Anthony is critical of gay matchmaking apps, deeming them problematic for fostering anonymity and discourteous behavior. His service, like Hebblewhite’s, offers no guarantees but provides a “lifetime membership” as an alternative.
Despite matchmaking’s renaissance, dating apps and websites still dominate the partner-seeking landscape, according to research by market comparison website Choosi. However, over 60% of Australians using these platforms express concerns about online dating safety. In response, the federal government has threatened to regulate the sector, pushing companies to improve safety practices and transparency. Minister for Social Services Amanda Rishworth emphasized the urgency of addressing dating app violence, making it clear that legislative options are on the table if the industry doesn’t take swift action.
In a digital age where love often intersects with technology, LGBTQ singles in Australia are navigating their quest for meaningful connections, exploring alternative avenues like professional matchmaking in the search for love and security.