In the captivating world of the 1950s, a time marked by its unique blend of conservatism and hidden desires, one figure stands out like a beacon of masculinity and allure: Jim Lassiter, known by his alias Larry Lamb. His magnetic charm and rugged looks made him an icon of the era, and the Athletic Model Guild was there to capture every smoldering moment.

These sizzling photographs, frozen in time, provide a glimpse into a world where the line between art and desire blurred. Jim Lassiter’s portrayal of the Beefcake Cowboy archetype was nothing short of legendary, and these images are a testament to his enduring appeal.
In an era when LGBTQ visibility was a daring act, Lassiter’s photographs became a hidden treasure for many in the community, a symbol of empowerment and self-acceptance. Today, they continue to inspire and fascinate, reminding us of the power of authenticity and the beauty of embracing one’s true self.









