UK-based clothing and spirits brand, Molly and Tommy, recently faced backlash after a tweet from their account caused controversy. The tweet was in response to a promotional image featuring six muscled models, with one commenter asking whether the brand was only for one body type. In response, the account wrote, “Yes so keep scrolling.” This response led to criticism from Twitter users, with many calling out the brand for their lack of body diversity.
The brand attempted to defend their response by claiming that they had featured a diversity of body types in their promotional imagery, and that their response was targeted at a specific comment. However, Twitter users were not convinced, and the controversy continued to grow.
After several hours of back-and-forth on Twitter, Molly and Tommy issued an apology for their insensitive response. The brand acknowledged that they should have been more inclusive in their promotional imagery, and pledged to do better in the future.
“What I have learned the last days is people want to see all body types,” the brand wrote. “If you are comfortable posing full body in underwear and live in or around London and would like to pose for a shoot in April drop a comment saying so.”
Molly and Tommy’s response to the controversy highlights the importance of inclusivity and diversity in the fashion industry. As consumers become increasingly aware of the need for representation in advertising and promotional imagery, brands must work to ensure that their messaging is inclusive and welcoming to all.