Edinburgh Zoo recently found itself in the midst of a social media storm when it shared photos of its staff enjoying a Pride event. The zoo’s Twitter post, which celebrated the contributions of its LGBTQ+ colleagues, members, and supporters in wildlife conservation, garnered praise and support. However, it also attracted the attention of individuals with anti-LGBTQ+ beliefs, who voiced their disapproval.
In the face of the homophobic and transphobic backlash, Edinburgh Zoo demonstrated exceptional grace and commitment to inclusivity. Rather than engaging in a contentious exchange, the zoo’s social media team responded with insight and poise, emphasizing the significance of inclusivity in the workplace and society at large. Their replies shed light on the discrimination and harassment faced by the LGBTQ+ community, fostering understanding and empathy.
The zoo’s tweets resonated with many, including trans broadcaster India Willoughby, who lauded their handling of the situation. Each time a homophobic or transphobic comment was made, the social media team adeptly reinforced the importance of inclusivity and solidarity. When questioned about the relevance of the zoo’s support for the LGBTQ+ community, they emphasized the need to address discrimination and harassment faced by marginalized groups.
The team also clarified the significance of the “+” in LGBTQ+, highlighting that it represents individuals who may still be exploring their identities or who may not find a label that resonates with them within the LGBTQ+ spectrum. By using the “+” symbol, Edinburgh Zoo aims to be as inclusive as possible and ensure that everyone feels welcome within the wider community.
It is unfortunate that such backlash occurred, mirroring recent incidents where homophobes expressed anger over the London mayor’s announcement of a small number of buses and trains being decorated in the colors of the Progress Pride flag. These incidents serve as reminders of the ongoing need for inclusive environments and efforts to combat discrimination. Edinburgh Zoo’s response to the backlash exemplifies their commitment to creating a nature community where diversity and acceptance thrive.
In an era where social media can be a battleground for intolerance, Edinburgh Zoo’s measured and compassionate approach in the face of bigotry sets an inspiring example. Their unwavering support for the LGBTQ+ community and dedication to fostering inclusivity should be celebrated and emulated.